Cah-RAY-zee Rube Goldberg machine!

If you don’t know what a Rube Goldberg machine is, basically it’s any sort of ‘machine’ or series of actions that takes an inordinately long time to do a very simple task. Usually the goal is to switch on a light, light a stove, whatver.

You may have seen the hugely famous Honda commercial that came out in the UK a few years ago. I remember watching it over and over at work, just amazed at the technicalities of it.

This one I’ve just seen isn’t as slick but is absolutely massive! Check it out here. It goes through multiple stories of a house, uses mobile phones, fire, water, all sorts of great stuff. A bit hard to follow but just refresh the page to start it over again.


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